Pitch: how to present effectively a start-up idea, the research outputs or simply yourself
31 March, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Valentina Maltagliati
Author of the book "Elevator Pitch. Manuale per startup: come fare una buona presentazione del proprio progetto ad un potenziale investitore", Valentina work as self presentation trainer for many startup programs in Italy where she gain the nickname of Miss Pitch. She teaches business communication in business schools and Presentation skills at the post degree engineers of the University of Florence.
Abstract
The elevator opens the door, you get in it and a very special person enter at the same time. Are you able to "hook" this person with an effective and dramatically brief speech? Using this elevator metaphor and worth the help of a powerful practical exercise, I will give you some tools to build your personal spot.
Patents: from defensive stance to value generation
22 March, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Riccardo Apreda
Riccardo Apreda, PhD, is co-founder and R&D director at Erre Quadro, a University of Pisa spin-off specialized in tools and methodologies for Intellectual Property analysis and valorization. With a background in Theoretical Physics, his present research interests are in the field of Engineering Design, with particular attention to formal models to represent technologies and to algorithms for the automated analysis of technical texts.
Domenico Golzio
Domenico Golzio, holds a degree in Physics. After working as electronic engineer in telecom, car and aerospace industries he moved to European Patent Office becoming patent examiner in the field of Basic Electronic Circuitry, Telecom and Digital Computers. He has been the Director of a Search and Examination Unit in the area of Electricity Technology. Currently he leads the Directorate responsible for the development of Tools for Patent Prior Art Search and Patent Information. He researched on various IPR areas like relationship between patent and innovation, patent information, international patent portfolios, comparison between different patent systems. He has lectured on IPRs in various Universities across Europe.
Abstract
Usually start-up companies (and often well-established ones, too) perceive patents only as a defensive tool, and therefore take into account just the legal and administrative aspects. Actually, patents are far more than that. Rather than just a deterrent, they constitute a sophisticated business tool in themselves. First of all, Intellectual Property Rights alone or in combination help the return of investment. Patents are specific rights to protect ideas of technical nature. An introduction to the patent procedure is presented together with the strategies to maximize the return of investment. The case of Computer Implemented Invention is analysed with some typical examples. Second, the worldwide Intellectual Property corpus is a goldmine of information. Some strategies to harness that goldmine are discussed, in order to guide and strengthen design and R&D activities, to gain competitive insight and foresight, to widen market and business horizons, and to use the IP portfolio as an economic and financial lever.
How to write a patent application - the task of the inventor and of the patent attorney since the beginning
17 March, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Corrado Borsano
L’Ing. Corrado Borsano è membro dell’Ordine dei Consulenti in Proprietà Industriale, mandatario europeo brevetti presso l’EPO (Ufficio Europeo dei Brevetti), mandatario comunitario marchi e design presso l’UAMI (Ufficio per l’Armonizzazione del Mercato Interno – Marchi, Design e Modelli). Ha svolto attività nel settore della Proprietà Industriale presso importanti società di telecomunicazioni come Responsabile della sezione brevetti italiana di Siemens e in seguito Alcatel. E’ attualmente responsabile dell’ufficio di Milano di Metroconsult, società specializzata in servizi di consulenza in materia di Proprietà Intellettuale. L’Ing. Borsano opera inoltre come Consulente Tecnico di parte e come Consulente Tecnico d'Ufficio presso il Tribunale di Milano.
Oltre ad essere iscritto a numerose altre associazioni quali AIPPI (Associazione internazionale per la protezione della Proprietà intellettuale) ed EPI (European Patent Institute), l’Ing. Borsano ricopre la carica di Segretario della LES (Licensing Executives Society) Italia.
Abstract
In many cases a start-up business is based on exploiting an invention. The value of an invention, when writing a patent application, is generally unknown. It can be very low or very high. The claims of a patent define the protection like a fence defines the property on a land. When the value of the invention is high, if such "fences" are weak or are not positioned properly, the inventor risks to lose everything. Moreover, good claims on good inventions can attract investors, which can increase the value of the business. The object of the talk is to briefly explain what should be done to have the maximum patent protection, since the beginning of the activities of patent application drafting and then of prosecuting it in the examination procedures, in order to attract interest on a patent.
Coaching Activity (session 2): Modelling your business idea
16 March, 15:00-18:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN & IT
Gabriele Montelisciani
Ph.D in Management and Industrial Engineering. Research Associate at the University of Pisa, and Project Manager for the project ENDuRE - European Network of Design for Resilient Entrepreneurship. CoFounder and Business Development Manager of TOI Srl and VIPER . Co-founder of Fablab Pisa. Part of the PhD+ team since 2013, startup coach since 2014.
Leonello Trivelli
Ph.D student in Economy and Management. Research Associate at the University of Pisa for the project ENDuRE - European Network of Design for Resilient Entrepreneurship.CoFounder and Business Development Manager of Towel Publishing Srl. Part of the PhD+ team since 2013, startup coach since 2014.
Abstract
Starting from the experience did in the first session of the Coaching Activity; participants will be guided to develop the value proposition of their innovative products or services. This is the first step for reaching a sustainable, understandable and winning business model for the proposed idea.
Tools: Value Proposition Canvas; Business Model Canvas
Intellectual property: what is and how to use it in public organizations
15 marzo, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Riccardo Pietrabissa
Riccardo Pietrabissa è professore ordinario di Bioingegneria al Politecnico di Milano e Presidente del Gruppo Nazionale di Bioingegneria. E’ stato Presidente di Netval, Network per la Valorizzazione della Ricerca Universitaria, Direttore del Dipartimento ICT del CNR, Prorettore del Politecnico di Milano. Attualmente è Professore in mobilità all’Università di Brescia dove è delegato al piano strategico e all’innovazione e trasferimento tecnologico.
Abstract
The intellectual property rights are a set of tools able to give “protection” for innovation. The patent is the most common and its use, from the evaluation of the invention to the explotation on the market, requires the definition of both strategy and goals. This is particularly crucial within public research organizations where the inventions generate from research activities. The seminar will present the basics of intellectual properties and the main criteria to use it to generate impact from research.
Come scrivere un business plan
10 March, 15:00-18:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: IT
Marco Allegrini
Professore ordinario in “Bilancio e principi contabili"(Financial Reporting and Accounting Standards) at the University of Pisa. Phd in “Economia Aziendale” (Business Administration). Director of the Phd Program in “Economia Aziendale & Management” (jointly run by the Universities of Pisa, Florence and Sienna). Director of the Master (Ms) in “Finanza e controllo di gestione” (Finance and Management Control) run by the University of Pisa. Chairman of the International Financial Reporting Standard Committee for IAFEI (International Association of Financial Executives Institutes).
Abstract
Questo seminario tratterà la valutazione della fattibilità dell'idea di business. Verranno discussi i passi da compiere per trasformare una idea creativa in un’idea di business. Nel dettaglio i temi trattati saranno i seguenti: il ruolo del business plan; la presentazione dell’azienda; l’analisi dei prodotti/mercati; il piano operativo; il piano economico e finanziario; il fabbisogno di capitali.
Planning for success
8 March, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Alessandro Piol
Alessandro Piol is a Partner and founder of AlphaPrime Ventures, early stage investor in the next generation of enterprise and business solutions. He is also a co-founder of Vedanta Capital and was a General Partner of Invesco Private Capital. He spent 10 years with AT&T where he co-founded AT&T Ventures. He is President of the NY chapter of TiE, vice-Chairman of the Board of Visitors of Columbia’s Engineering school and member of its Entrepreneurial Advisory Board. He co-authored Tech and the City: The Making of New York’s Startup Community. He is also involved in philanthropic activities around health and education. He has a BS and MS in Computer Science from Columbia and an MBA from Harvard.
Abstract
What does it take to raise money for a new business? What do investors look for? Where are the best places to start a business and increase your likelihood of success? Raising money is an art more than a science. Communicating the essence of your business in a concise and engaging manner is key in convincing investors to back your business. What data is necessary and how it needs to be organized will be a key part of this presentation. We will also explore what it takes to be a successful entrepreneur and what makes the difference between a successful business and one that does not work out. We will use the New York ecosystem as an example of a successful new entrepreneurial region: how it developed, why many companies move there and how lessons learned in New York are applicable to Italy. What are the limitations of Italy and should you try to develop a business in Italy or abroad?
La comunicazione personale e organizzativa in tempo reale
3 March, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: IT
Dino Amenduni
Nato a Bari, classe 1984, è comunicatore politico e pianificatore strategico per Proforma, agenzia di comunicazione che in questi anni ha lavorato con (tra gli altri) Matteo Renzi, Nichi Vendola, Michele Emiliano, Debora Serracchiani, Cecile Kyenge.
È docente di comunicazione politico allo IED di Roma. Collabora con le testate locali del Gruppo Espresso, La Repubblica - Bari e Valigia Blu. Fa parte dello staff del Festival Internazionale del Giornalismo di Perugia.
Abstract
Il principale impatto dell’avvento su larga scala della connettività da dispositivi mobili e la diffusione dei social media hanno modificato radicalmente le strategie efficaci di comunicazione di individui e organizzazioni. La reputazione digitale è negoziata quotidianamente da milioni di utenti, clienti, consumatori, elettori, cittadini che, senza chiedere il permesso a nessuno commentano, valutano, giudicano persone e organizzazioni con cui hanno a che fare nella loro vita quotidiana. Oggi, dunque, la comunicazione efficace non consiste più nella capacità di trovare slogan a effetto o nella forza muscolare di chi può comprare spazi pubblicitari, ma nella capacità di gestire rapporti continui, trasparenti, uno-a-uno con la propria comunità di riferimento. Internet e i social media in particolare rendono inoltre opportuno un presidio costante, quotidiano dei propri presidi istituzionali: un silenzio online fa molto più rumore di un silenzio offline. Le buone e le cattive pratiche di comunicazione sui social media, la gestione della reputazione digitale e l’utilizzo di tecniche efficaci di storytelling saranno l’oggetto di un riflessione su come vincere una sfida impegnativa ma allo stesso tempo affascinante: come essere rilevanti in un mondo in cui tutti comunicano, come essere presenti quando essere presenti vuol dire comunicare in tempo reale.
Coaching Activity (session 1): Team and Project Branding
2 March, 15:00-18:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN & IT
Gabriele Montelisciani
Ph.D in Management and Industrial Engineering. Research Associate at the University of Pisa, and Project Manager for the project ENDuRE - European Network of Design for Resilient Entrepreneurship. CoFounder and Business Development Manager of TOI Srl (www.thingsoninternet.biz) and VIPER (www.viperize.it). Co-founder of Fablab Pisa. Part of the PhD+ team since 2013, startup coach since 2014.
Leonello Trivelli
Ph.D student in Economy and Management. Research Associate at the University of Pisa for the project ENDuRE - European Network of Design for Resilient Entrepreneurship. CoFounder and Business Development Manager of Towel Publishing Srl (www.towelpub.com/). Part of the PhD+ team since 2013, startup coach since 2014.
Abstract
This session will offer the participants the opportunity to understand, design and value the team and the project of each start-up or innovation proposal. This will be based upon a critical analysis of team's skills, background and unique values. Moreover, participants will be supported in understanding, communicating and mapping out correctly the characteristics of their project for identifying at the best its value proposition.
Tools: Personal Branding Canvas; Project Canvas
Designing business in an ever-changing context
1 March, 15:00-18:00
Sala Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Camilla van den Boom
Camilla van den Boom is a strategy consultant specializing in how to lead, manage, and develop organizations. She has 20 years of experience in strategy development, strategy implementation and organizational (re)design within large (inter)national organizations. Camilla worked as a management consultant for Accenture, Andersen and Deloitte, helping clients to define strategic frameworks, business models and organizational roadmaps. Until recently, she was the COO and owner of Business Models Inc., a company that specializes in the design and innovation of business models. Camilla is lecturer of Strategic Management and Business Model Design at TIAS School for Business and Society. Camilla is also a faculty member at several industry and company programs on Finance, Business Modeling and Valuation at TIAS FinanceLab. Camilla is also lecturer Business Model Design at Eindhoven University of Technology, Department of Industrial Design. Business Model Design is part of the competence area Business Process Design. In 2013, Camilla started a research in the field of Business Process Design. She conducts research on how organizations and individuals can craft the future using a combination of proven business theories, strategic analysis and contemporary design thinking. Her research focuses on the development of new business models in an ever-changing context. Camilla holds a MSc degree in International Business from School of Business, Economics and Law at University of Gothenburg. She additionally studied at University of Brighton and University of Lüneburg. She speaks English, Dutch, German, and Swedish.
Abstract
Design is nowadays a central field for practice in visioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information, analysing knowledge, and positing solutions in the design and planning fields. But design is much more than that. Design is the DNA how to think and act in the 21st century market. It is a mindset, process and approach that help entrepreneurs to consider alternatives, choices and desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a longer process of iterative analysis, decision-making and refinement. In order to develop a successful business, we need to look at all the aspects of business design and consider best practices for business acceleration. Camilla van de Boom presents an interactive setting, in which she engages the participants in conversations, drawings and team exercises. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.